ANNA EWERS FACES ZALANDO’S SS16 CAMPAIGN

This is the season where fashion meets sport. Activewear being styled as daily wear is more than just a trend; it’s a lifestyle. With the launch of its global Spring/Summer 2016 campaign, Zalando inspires everyone to play with fashion in a year of sport and to live a more active way of life every day. The campaign, shot by Gordon von Steiner, features one of the most influential models of the moment, Anna Ewers. 

The energetic setup of an internationally known model alongside a group of extraordinary dancers drives energy, fun and action. It presents the many different styles that Zalando has to offer, from fashion to activewear and demonstrates that we are true to sports. Anna Ewers - who was voted model of the year by the industry on models.com - playfully interacts with the extremely talented dancers, Lil Phoenix and iDance Mikey, after activating a play button in the shape of the Zalando logo. With athleisure promising to be such an important trend this year, the Spring/Summer 2016 campaign further establishes Zalando as the sports fashion destination.
“We are witnessing a big shift in fashion, with sport weaving itself into fashion. Together with campaign director Gordon von Steiner we tried to capture the fun of fashion meeting sport. The campaign shows active styles that embrace all aspects of daily life, activities and interests. And you can find all of these styles at Zalando,’’ explains Carsten Hendrich, VP Brand Marketing Zalando. 

With its encouraging and uplifting message ‘Get your active style for spring’, the Spring/Summer 2016 campaign is in line with previous campaigns such as Are You Ready? Both commercials are directed by Gordon von Steiner and are set in the white abstract box which functions as a metaphor for Zalando’s packaging, offering a wide range of fashion with free shipping and free returns. The campaign will launch on the 22nd February in the UK on Zalando.co.uk.

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