FRENCH CONNECTION OPEN POP UP STORE IN OLD STREET STATION

THE F STORE

FRENCH CONNECTION LAUNCHES ITS FIRST POP-UP STORE IN OLD STREET STATION

Today French Connection opeed its first convenience store in Old Street Station on, to offer a new method of delivering goods to customers.

The 1000 sq ft store, will stock a selection of gifts and key pieces from its AW14 trend led capsule collection whilst offering the increasingly popular click and collect service.

The pop-up store in Old Street Station offers a service where customers can collect online orders as they commute. Click and collect is a new service offered to the time poor, modern day customer and an ideal one stop shop for shopping and gifting needs in the run up to Christmas.

The store will additionally offer a free same-day order and pick-up service from the store – simply order before 1PM and pick up after 5PM.

Targeting the trendy Shoreditch set, Old Street station was the perfect choice for launch. Partnering with Appear Here and Transport for London, the store aims to attract the creative thinkers and tech trendsetters. Inviting and supporting local artist talent also plays a huge part in the project with artists being invited to come down and curate with us and our windows.

The pop-up store is being trialled for four month period and French Connection will continue to consider opening small outlets at other transport hubs.