With a clean look that merges the elegance of high tailoring with the performance of multi-functional sportswear, the inaugural Z ZEGNA collection was unveiled in style at the 86th Edition of PITTI IMMAGINE UOMO. Amid an interactive performance show that underscored the urban sportification philosophy of the new Z ZEGNA, the high versatility and hybridization that characterize the collection have redefined the concept of metropolitan cool. The event was held at the historic Stazione Leopolda, constructed in the 1840s and one of Tuscany's first railway stations.
The evening began with a great sense of anticipation as journalists, VIPs and friends of Zegna were greeted by canapés and cocktails while awaiting the international debut of the new Z ZEGNA Spring/Summer 15 collection. As the show commenced, models sporting 30 looks from the new collection paraded in front of the crowd while renowned Traceur practitioners from the Formainarte company, dressed exclusively in signature Z ZEGNA techmerino, ran, jumped, vaulted and propelled themselves in a spectacular display of athleticism. The juxtaposition of style and performance perfectly fit Z ZEGNA's new proposal for a contemporary wardrobe where inter-contamination is rewarded by a sophisticated new aesthetic.
Immediately following the performance, five giant pentagons were raised from the pavement, signifying the 5 elements that define the Z ZEGNA DNA: Deformalization, Sportification, Hybridization, Urbanization and Innovation. Inside each pentagon, iconic pieces from the new collection were on display for the audience to see and touch. The evening continued with a cocktail party where guests were invited to view the collection up close while enjoying a DJ set with New Zealand-born DJ, Pascal Moscheni.
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