Burberry partners with Printemps to launch 'Burberry loves Printemps'

Yesterday Burberry will announce the launch of ‘Burberry Loves PRINTEMPS’, a partnership with one of Paris’ most iconic shopping destinations, Printemps.

As part of the Printemps ‘London Mania’ initiative, Burberry will take over the atrium and windows of the Boulevard Haussmann store. Bringing together heritage and innovation and taking inspiration from the Burberry trench coat, a series of iconic London skylines and Burberry product will immerse customers in a truly British experience, celebrating the British weather, style and architecture.

The exclusive Burberry pop-up store will feature an exclusive limited edition collection for both men and women, inspired by the energy and excitement of live music. The collection includes denim, soft leather jackets and accessories.

To coincide with ‘Burberry Loves PRINTEMPS’, Burberry will celebrate Art of the Trench in Paris for the first time. More than 50 French influencers from the world of art, culture, cinema, fashion and music have been photographed wearing the iconic trench coat in and around key locations in Paris.

Art of the trench Paris imagery will be featured across digital screens at the Burberry pop-up store in Printemps as well as a dedicated window and Burberry digital platforms. Printemps customers will also have the opportunity to be photographed for Art of the Trench Paris with their own images featured across the store.

To celebrate the partnership and the launch of Art of the Trench Paris, Burberry and Printemps will be hosting an event at the Boulevard Haussmann store on 4 September.

Burberry has previously hosted Art of the Trench events in Chicago, Brazil and India with further events taking place in Shanghai, Seoul, Kiev and Istanbul later this year.

‘Burberry Loves PRINTEMPS’ will run from 22 August to 20 October 2013 as part of Printemps' ‘London Mania’ initiative.