GIORGIO ARMANI EYEWEAR 2013 .... FRAMES FOR LIFE ... NINA'S STORY

Frames of Life, the eyewear campaign launched in 2010, makes its return. The setting this time is a
café in a big city square, with a constant flow of people coming and going: countless stories, all
different and each one unique, intertwining to create a completely new narrative.

The protagonists of these ‘frames of life’ are: Luc, a writer whose first work has just been
published; Carlos, a young barman with a passion for cinema; Nina, a talented cellist seeking her
first gig; Lucille and Adrian, two successful young architects. This creates a medley of different
stories, hopes, and emotions, tied together by a common element: their Frames of Life eyewear.
Each snapshot captures a real life moment in the life of the character, from which their personality
and story unfold.

The eyewear adds a subtle touch of style to the characters in a way that does not overpower, but
compliments their personality. The frames represent the timeless design drawing on the iconic
shapes of Giorgio Armani’s revisiting in a contemporary fashion with new materials and colors,
artisanal details and innovative technological features.

The new Frames of Life campaign will live in print and on www.framesoflife.com, but also on social
media through a series of short video clips that reveal and explore each character as the stories
unfold over time.



Ive already featured video one which was Luc's story which went down really well .. I mean did you see Luc? now check out video 2 Nina's story


NINA -

The cello player wears glasses with a strong, confident personality and a touch of retro that hides
advanced technology details and sophisticated research in materials. Thin, flexible titanium temples
support the acetate front, enhanced by an aged-effect super-soft nappa leather spoiler. The Frames
of Life logo is laser engraved on the inside of the temples. The color combinations available include:
black with grey leather spoiler, olive green with brown leather spoiler, and speckled havana with
black leather spoiler.