This year YOOXYGEN, yoox.com’s eco-friendly initiative, celebrates earth day once again with exciting exclusive projects and a fresh, new, green look.
Since 2009, YOOXYGEN has lead the way in eco-commerce with projects promoting eco-friendly fashion and lifestyle.
For 2013 updated graphics, new brands and two exclusive projects confirm yoox.com’s ongoing dedication to the cause:
Two exclusive t-shirts by Generation Pacifique and a capsule collection by IOU Project especially for yoox.com.
The proceeds from the sale of the Generation Pacifique t-shirts go directly to Green Cross International, long-time partner of YOOXYGEN, towards their initiative Smart Water for Green Schools an ‘on-the-ground’ activity providing sustainable access to safe drinking water and sanitation to tens of thousands of people in Ghana and Bolivia.
Completing the Earth Day celebrations – YOOXYGEN presents a unique collaboration with super-trendy Eco-Brand IOU PROJECT: a capsule collection of men’s and women’s pieces, perfect for lovers of easy, eco-elegance and available exclusively on exclusively for yoox.com. Shirts, shorts trousers and tops all ethically produced from ecologically sustainable materials: 100% traceable.
The new-look YOOXYGEN will be live on yoox.com from April 22nd 2013
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