BELL & ROSS Releases BaselWorld 2013 Preview - The New Flight nstruments

The iconic BR 01 AVIATION collection is directly inspired by the instrumentation of aircraft cockpits, and addresses fourfundamental requirements: legibility, functionality, precision and water-resistance. Pushing its exploration of aeronautical navigation instruments further,
Bell & Ross innovates year after year with completely new high-tech models —BR 01 COMPASS in 2010, and RADAR in 2011—, offering a completely new way of reading time,
inspired by flight instrumentation. In 2012, Bell & Ross introduced three new versions: BR 01 HORIZON, BR 01 ALTIMETER, and BR 01 TURN COORDINATOR.

The result was a collection of exclusive watches with an innovative display and uncompromising legibility: an absolute priority for professionals and for every Bell & Ross watch.

In 2013, Bell & Ross is enhancing the AVIATION collection with three new instruments directly inspired by the cockpit, – HEADING INDICATOR, AIRSPEED and CLIMB – and essential to flying and navigation.


These three new models —BR01 Heading indicator , BR 01 AIRSPEED and BR01 CLIMB— are each available in limited editions of 999 pieces.

The first 99 will be offered exclusively in a lavish collector’s box containing the six instruments: BR 01 HORIZON, ALTIMETER, TURN COORDINATOR, HEADIG INDICATOR , AIRSPEED and CLIMB.

The box is designed as a control panel where the essential instruments are laid out in T shape for optimum legibility.

An exclusive box that will make its owner feel as though they own a fragment of an aircraft’s cockpit, delighting both aviation fans and watch collectors.