Swatch celebrates the city of London with Mind Your Swatch, a New Gent Originals with a colourful collage of signs and symbols evoking the city and its famous landmarks. A playful mixture of iconic images spells out “LONDON” across the silicone strap and dial, moving from an “L” through a flag and an orange sky over Tower Bridge. A big black umbrella forms a rainy-day “D” and broad blue bar across a pink circle—a nod to the familiar London underground logo. The 12 o’clock side of the dial presents the final red and black “N” and brings legendary double-decker buses to mind. All in all, this sophisticated English Gent evokes good times in London—and is a perfect souvenir to remember them by.
RRP £44.50
SWATCH.COM
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