Agent Provocateur reveals French beauty Mylene Jampanoï as the face of the Spring Summer 2012 campaign....
Creative director Sarah Shotton says: ‘After several successful campaigns featuring powerful femme fatales in high-octane bold imagery, I decided that I wanted to take a softer approach for Spring Summer 2012. I am a huge fan of the soft focused era, the glowing scenes from the gently erotic films such as Emmanuelle and The Story of O and my collection of vintage Playboy Magazine made me want to re-introduce the sensuality and flirtation of the 70’s into our campaigns. We chose Mylene Jampanoï for this campaign because she has a feline sensuality that compliments her pin-up figure. She shows that an AP woman can be wholly feminine while still maintaining the allure of a confident woman. Actress Mylene Jampanoï began her career in French television, and was cast in her first movie role in 2004. Since then, she has played alongside Daniel Auteuil, Gerard Depardieu and recently in Clint Eastwood’s‘ Hereafter’.
Creative Team
Creative Director: Sarah Shotton at Agent Provocateur
Director: Jordan Scott at RSA Films
Executive Producer: Melody Sylvester at RSA Films
Producer: Tim Wild at RSA Films
Model: Mylene Jampanoï at Next Models
Stylist: Valentine Fillol-Cordier
Hair: Eamonn Hughes at Premier
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