For the fourth year in a row, gentleman’s outfitters, New & Lingwood took part in the Jermyn St, St James’s catwalk show in celebration of London Fashion Week Men’s.
The event, a fixture on the fashion calendar, gave visitors a taste of the fashion week buzz with a see-now-buy-now runway show, allowing guests to purchase SS18 looks straight from the catwalk show in stores across St James’s.
Curated by top London stylist Grace Gilfeather, key hero pieces from New & Lingwood’s Spring Summer 2018 collection featured on the catwalk included:
Look one - Edmonton Herringbone Single Breasted Jacket, Edmonton Herringbone Trousers, Edmonton Herringbone Waist Coat.
Look two - Orange Vaughn Stretch Cotton Chinos and Cream Aran Cable Knit Crew Neck Jumper
Simon Maloney, Product & Marketing Director at New & Lingwood, said: “As a heritage English brand, we love to participate in this celebration of men’s style, creativity and craftsmanship which takes place in the heart of St James’s. Exclusivity usually surrounds London Fashion Week Men’s but the Jermyn Street runway show allows the true consumer to be involved. It also offers customers the opportunity to buy exactly what they see on the catwalk”
In addition to experiencing the runway show, visitors to St James’s are be able to drop in to New & Lingwood’s Jermyn Street store for complimentary cocktails, in partnership with Portobello Gin, with the additional incentive of a free hand-finished silk tie or pocket square with purchases over £250.
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