L'OREAL PARIS AND BALMAIN PARIS: FIRST LOOK AT THE CAMPAIGN AND COLLECTOR PACK DESIGNS

UNITED, WE ARE INVINCIBLE

First look at the L'Oréal Paris x Balmain Paris campaign and collector pack designs

L'Oréal Paris and Balmain Paris today unveil the campaign and the pack designs for their much-anticipated lipstick collaboration: a capsule collection of twelve couture matte shades by Color Riche.

The wait is over to discover the first images of the collaboration between of the fashion's edgiest houses and the beauty brand opening the doors of fashion's beauty to the world.

Storming Paris rooftops at down, twelve women, of different origins and backgrounds, strike forward alongside Olivier Rousteing, Balmain's creative director, to send a message of beauty in diversity and female empowerment.

Shot together by the celebrated photographer Nico Bustos, the cast of 12 models stand for three tribes of L'Oréal Paris x Balmain Paris feminity.

Bringing a new vision of Parisian beauty to the world, these three distinct stories – Rock, Couture and Glamazone – are each told in four shades for an overall collection of twelve Color Riche Lipsticks, designed for every complexion.

Making the first step of Balmain Paris into makeup, the campaign also fives a first look at the collection's ultra-desirable couture packs, a marriage of edginess and opulence, designed by Rousteing.

With Balmain's signature gold and embellishment, each collector pack distinguishes the L'Oréal Paris x Balmain Paris tribe in an associated color: blue for Rock, black for Couture and green for Glamazone.

Each tribe has its own stand-out star shade: Glamazone Ysaunny Brito in Balmain Instinct, Rock woman Soo Joo Park voicing Freedom, Couture Doutzen Kroes wearing Confidence.

"No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it."

Olivier Rousteing, Creative Director, Balmain Paris

"L'Oréal Paris and Balmain Paris share the same vision of beauty diversity that now reaches a larger audience thanks to this first designer collection of the world number one lipstick: Color Riche."

Pierre-Emmanuel Angeloglou, Global Brand President, L'Oréal Paris

The L'Oréal Paris x Balmain Paris Color Riche collection is set for official release beginning of September right ahead of Paris Fashion Week SS18, for which L'Oréal Paris is official partner.

United, We are Invincible cast list:

GLAMAZONE TRIBE

905 BALMAIN INSTINCT: Ysaunny Brito (Star Shade)

647 URBAN SAFARI: Alexina Graham

648 GLAMAZONE: Luma Grothe

469 FEVER: Maria Borges

COUTURE TRIBE

356 CONFIDENCE: Doutzen Kroes (Star Shade)

355 DOMINATION: Lara Stone

468 LIBERATION: Cindy Bruna

256 CONFESSION: Ming Xi

ROCK TRIBE

467 FREEDOM: Soo Joo Park ( Star Shade)

650 POWER: Valentina Sampaio

902 LEGEND: Neelam Gill

901 REBELLION: Grace Bol

Come celebrate with us

L'Oreal Paris @Lorealmakeup                  Balmain Paris @Balmain                            Olivier Rousteing @Olivier_Rousteing

#BALMAINxLOREAL                                              #UNITEDINVINCIBLE