Fendi 90 years anniversary - Haute Fourrure fashion show in Rome

FENDI CELEBRATES 

 90 YEARS ANNIVERSARY   

WITH THE 

 HAUTE FOURRURE FASHION SHOW IN ROME 

7 July 2016

FENDI seals once more its profound and long-lasting bond with Rome, by choosing its home city to celebrate its 90 years anniversary, staging a unique Haute Fourrure Fashion Show on 7 July 2016.

Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop and still today it is the only worldwide luxury Maison to host an in-house fur atelier, a creative temple where highly skilled artisans convey all their expertise to unique creations designed by Karl Lagerfeld.

 “An Haute Fourrure fashion show in Rome is the best way to celebrate FENDI’s 90 years anniversary as it expresses our  roots and DNA while transmitting daring creativity and craftsmanship in furs. Rome is a magical and eternal city and its represents FENDI ‘s values, tradition and historic patronage while looking towards the future,” states Pietro Beccari, FENDI Chairman and CEO.

FENDI, together with Karl Lagerfeld and Silvia Venturini Fendi, celebrate on this occasion 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.