UNIQLO's Collaboration with London’s Iconic Historical Store Liberty ofLondon

UNIQLO  announces details of its highly anticipated collaboration with Liberty London, launching in the UK on March 18th 2016. The quintessentially British brand, Liberty London, and UNIQLO jointly create a unique line that marries over a hundred years of history with modern UNIQLO LifeWear philosophy of Simple Made Better.

The quintessentially British brand, Liberty London, collaborates with UNIQLO on a unique line that marries over a hundred years of history with UNIQLO’s modern LifeWear philosophy Simple made better. The Liberty London for UNIQLO collection is based on a selection of prints from the iconic London store’s archives, fusing Liberty’s signature heritage florals with a variety of UNIQLO items.

This unique melding of past and future creates a brave new fashion style perfect for the present.
UNIQLO is proud to have influential image-maker, Nick Knight, shoot the collaboration. As a pivotal figure in fashion photography for several decades, Nick brings his own unique vision to the fusion of Uniqlo and Liberty London. In addition to this, UNIQLO has collaborated with CHAOS Fashion, a partnership between Charlotte Stockdale and Katie Lyall, on the creative concept for the project. CHAOS Fashion is a London-based unique and expressive creative hub working on product development, branding, styling and creative direction.

Liberty London has collected ornaments, fabrics, and artworks from Japan and throughout Asia, offering the world printed designs and products inspired from the 42,000 images in its print archives. Dresses and textiles created from Liberty prints have been collected by The Victoria and Albert Museum, which specializes in art and design, and continue to exert a huge influence on culture, art, and fashion.

UNIQLO opened its first overseas store in London in September 2001. Liberty London, a beloved brand with an enormous influence on fashion and culture, was one of the companies focused on since that time, and one day hoped to partner with to offer new ideas to the world. That dream has become  reality. Liberty London, which has assimilated culture from Japan, East Asia, and the entire world over its 140 year history, has teamed up with UNIQLO who are enriching peoples’ lives through clothing, to create a new collection fusing tradition and innovation. Beautiful Liberty prints in a variety of patterns have been combined by UNIQLO to create a collection to delight and present to customers around the world.

In line with the relaunch of UNIQLO’s completely renewed global flagship store on London’s iconic Oxford street, only a short distance away from the Liberty London global flagship store, the collaboration proudly supports London and it’s local and global customers. London is renowned for always showcasing the best fashion on offer and Liberty’s Tudor-style store in London is a symbol of classical British design that has had an iconic presence in London since 1875.