The James Bond Effect

Days Just a week before the new James Bond film is released, website StylePilot has revealed that 007’s dapper style is influencing menswear with single breasted slim fit suits topping AW15 wish lists this season. As Daniel Craig (pictured left as James Bond in Spectre)

suits up for the release date on 26th October, London-based men’s fashion online search platform StylePilot has revealed that the number of searches for ‘slim fit suit’ has increased by 84% over the last year and outstrips the searches for ‘regular suit’ by a ratio of seven to one. In addition, men are seeking out ‘single breasted’ suits outnumbering ‘double breasted’ six searches to one. The suit is a classic piece of

tailoring that is a style staple in every man’s wardrobe. The shape has evolved over time with subtle differences marking the change between decades from high-waisted flare trousers teamed with long

jackets to the oversize slouchy look that the dominated the 80s. 

StylePilot’s CEO Stefan Maurel explains: “For AW15, the suit falls into two categories which are defined by trouser shapes. Firstly, wide legs are starting to gather pace, whether it is a 70s style flare or a Zoot suit style which finishes with a peg leg or a cuff. These are worn looser around the leg finished off with cool layers on top and a longer jacket or coat for colder months. The second style is a skinnier shorter leg which will be everywhere by SS16. In practice this will be skinny and sharp finishing with a neat hem or a turn up for a flash of the ankle. With this style a fitted longer coat balances it out or a shorter jacket is super cool and shows lots of confidence. I think it is clear from 

these stats that although the fash pack are enjoying a wide leg, James Bond and the consumer are still favouring a clean sharp slim fit for their suit.”

Stefan Maurel continues: “When it comes to buying a suit, my advice is to build your closet around the essentials and a well-cut suit is a very good place to start. If it works for Bond, it works for me too. This tuxedo from Kingsman (pictured) is my favourite for evening events. It is a great investment piece that is fresh, modern and will remain in fashion for years to come. The deep navy jacket has contrasting silk-grosgrain lapels in black and I love the slim fit trousers in cotton twill with pressed creases for a smart finish. Kingsman is the brand from Mr Porter so expect quality across the board with Italian-sourced cloth and English craftsmanship making this a luxury suit to be worn with a bow tie and shoes by Oliver Sweeney.”