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Friday, 24 July 2015

Converse Announces New Chuck Taylor






Converse debuts the all new Chuck Taylor All Star II, a contemporary adaptation of the Chuck Taylor All Star Silhouette. This is the first time Converse have ever evolved the Chuck Taylor.

The Chuck II is a brand new, iconic sneaker developed by joining creative spirits around the world on tour, in concert halls and art studios, on sidewalks and at all-night parties in order to build a sneaker that meets the demands of creative lifestyles.

The sneaker boasts the most identifiable exterior attributes of the iconic Chuck Taylor All Star – including the easily recognisable rubber toe cap, white foxing detail and statement All Star patch – while incorporating features and benefits to deliver a comfortable, versatile and premium sneaker, as informed by the consumer.


“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.” 


Available in store from 28th July, the Chuck Taylor All Star II comes in a premium black, white, red and navy and is available at £55 for low tops and £60 for high.





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