MCM announces the Beats by Dr. Dre Collaboration
The German luxury lifestyle brand MCM is proud to announce the launch of the limited edition collaboration with the popular sound tech/entertainment brand Beats by Dr. Dre.
Sharing a mutual drive for blurring lines between fashion, technology and music, MCM and Beats by Dr. Dre collaborate to create a contemporary and lifestyle product range including BeatsStudio Wireless Headphones, Pill Speaker Character bundle and Tour earphones. This collection highlights Beats by Dr. Dre’s signature sound experience and lightweight product design with luxury cues inspired by MCM’s rich heritage travel lines.
Cases are wrapped in MCM’s signature Cognac Visetos monogram and the Pill bundle comes complete with a Beat’s ‘Dude’ character carrying a functional mini MCM iconic backpack.
“MCM was established during the 70’s when Munich was at the centre of the European disco scene. Since then music has continued to play an important role in the brand’s identity and heritage making. Teaming up with this cutting edge audio brand seemed natural. Beats by Dr. Dre represents the kind of high-end music appreciation and New School Luxury values that make up part of our brand DNA” says brand spokesperson.
MCM and Beats by Dr. Dre will celebrate the collaboration with an exclusive event at the MCM SoHo Flagship Store in New York. Celebrity DJ Vashtie will provide music before R&B sensationPartyNextDoor performs in front of a crowded house of fashion industry, influencers, and VIPs that includes Jadakiss, Fabolous, Rain, Ben Watts, Dao-Yi Chow, Chelsea Leyland, Hannah Bronfman, and The Fat Jew.
The capsule collection will be available at MCM stores, select retailers and on mcmworldwide.com from early June.
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