THE LOCK OF LOVE FROM SWATCH

THE LOCK OF LOVE FROM SWATCH

Cupid Swatch bridges the gap for valentines all over the world

 

He sure worked wonders with a bow and arrow – but one would think padlocks are not Cupid’s strong point. While sweethearts around the globe have taken to attaching padlocks to bridges and monuments to celebrate their love, and the added weight seems to be producing some nasty cracks, this Valentine’s, Swatch is saving the day. UNLOCK MY HEART (GZ292) is a portable lock of love, presented in a special box. 

 

A fuchsia pink heart-shaped lock signs, seals and delivers messages of time on the watch’s innocent white dial. Its key is always at hand, counting the passing of the minutes, chased by an impatient fuchsia second hand. The blushing pink case and bracelet background are the signature of femininity.  Boldly printed lock-inspired patterns feature on both the front and back of the watch, echoed also on the three loops. Only on the inside do the padlocks contain secret confessions of love in pink lettering.

 

The theme of keeping sacred true love under lock and key also finds expression in the special packaging that comes with each UNLOCK MY HEART timepiece. A rounded two-part cube in contrasting shades of pink incorporates a heart-shaped closure system.

 

Why go to the expense of organizing a trip to Paris to further burden the Pont des Arts, or Rome to add extra weight to the Ponte Milvio, when UNLOCK MY HEART brings this romantic tradition to a wrist near you? On the other hand a combination of the trip and watch could be an appealing upgrade…

 

 

 

 

 

Launching on the 8^th January

RRP £44.50