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Friday, 19 December 2014

JOSÉPHINE LE TUTOUR EMBODIES THE NEW MUGLER WOMAN IN THE SPRING SUMMER 2015 AD CAMPAIGN




JOSÉPHINE LE TUTOUR EMBODIES THE NEW MUGLER WOMAN IN THE SPRING SUMMER 2015 AD CAMPAIGN


After presenting the first ready-to-wear collection designed by the Creative Director David Koma, MUGLER appointed French model Joséphine le Tutour to embody the new MUGLER woman in the house's Spring Summer 2015 ad campaign.
The new MUGLER woman is strong, feminine and elegant.


Across the ad campaign images, Joséphine is photographed wearing signature MUGLER structured tailoring or a black, body-conscious, omega-chain dress, which are key pieces from the collection.


"We are very proud to be able to express the attitude of the new MUGLER woman with Joséphine. She has the natural strength and French elegance that fit the new MUGLER image perfectly. This first campaign enables us to finally share the new MUGLER codes."
Virginie Courtin-Clarins & David Koma

CREATIVE TEAM
Creative Direction – Atelier Franck Durand
Model – Joséphine le Tutour
Photographer – Josh Ollins
Styling – Clare Richardson
Make-up – Maki Ryoke
Hair – Shon Ju





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