THE CURE FOR OUTFIT ENVY!
THEHUNT.COM LAUNCHES IN UK – WITH ROSIE FORTESCUE
AS THE HUNT’S UK AMBASSADOR
New online shopping experience allows consumers to ‘Hunt’ for fashion on-the-go, giving access to a community of ‘personal shoppers’ and ‘stylists’ at their fingertips
www.thehunt.com @TheHunt #TheHuntUK
Ever wondered what a random, stylish passer-by is wearing, and where to get it? It’s easy now, thanks to the UK launch of San Francisco-based The Hunt - whosebackers include actor Ashton Kutcher and fashion icon Tyra Banks. All you have to do is take a picture of something that you love, post it on The Hunt with your size and budget and the community will help you find it! The launch is being supported by The Hunt’s UK Ambassador, Made In Chelsea’s Rosie Fortescue, whose stylish looks and love of fashion are well documented in the Show and via her blog ‘At Fashion Forte’.
The Hunt is the only “community-powered” mobile app that is transforming the way that people shop online. The Hunt brings an innovative approach to shopping by giving consumers the ability to spot style trends on the street, or on social media, and share a photo of an item they’re looking for with a like-minded community that will hunt down and recommend exact or similar items that match the look and fit their specified size and price range.
Already well-established in the US following its launch in 2013, The Hunt has accumulated 3million registered users who have started over 5 million hunts. Most users enjoy following each other’s hunts, resulting over 50 million ‘follows’ of hunts since launch.
"Try typing 'little black dress' in Google and you get 331 million results. Try finding the perfect one - conservative or edgy or silky or flowing - and you'll see how time-consumingthis task can be," said Tim Weingarten, CEO and co-founder of The Hunt. "The Hunt is the first solution to shoppers' deep-rooted frustration in trying to find exactly what they're looking for, faster. If you have a photo of a dress you really like but can't find, chances are our community of like-minded shoppers will have a suggestion for you, probably within a day. It’s like having a whole team of personal shoppers and stylists at your fingertips, wherever you are, on the go"
The Hunt taps into existing passion for fashion, the camaraderie of community, and the enticement of an ongoing, fun, but achievable challenge. Unlike online fashion marketplaces that are limited by size of catalogue, extent of index or automated approaches to nuanced searches, the fast-growing and altruistic community of shoppers that makes up The Huntprovides a place to get suggestions for coveted items that match a shopper's taste at their specified budget.
“We cater to the needs of mobile shoppers by providing a service where our community comes together to style each other’s outfits, enabling our members to receive fashion advice while paying it forward by solving other’s shopping related quests, while on the go,” adds Weingarten.
The Hunt drives 2m visits per month to third party e-commerce sites since its US launch, with a 1% - 1.5% conversion rate to purchase on these visits, validating that users visit The Hunt with the intent to shop. 25% of daily app users are referred from The Hunt to a 3rd party ecommerce site.
The Hunt app is designed for iOS7 / iOS8 and available to download for free from the App Store on iPhone at http://www.bit.ly/thehuntapp
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