In the Autumn ´14 Womens- and Mens collections Boomerang have chosen to set classic against modern influences. Well behaved cuts in rebel colours and smart high-tech fabrics next to traditional natural fabrics.
The women's collection includes luxury mohair- shirts and quilted lumber jackets, sailing sweaters in merino wool, maxi cardigans in bouclé and classic white shirts. Featuring sporty crewnecks appearing on dresses, shirts and knits, and a wealth of luxury, tailored jersey garments, mixed with simple, comfortable family favourites. Inspired by the classic ski resorts of Gstaad and St: Moritz: offering a timeless sporty elegance, interpreted for the here and now!
On the men's side they see checked shirts in twill and wool roll-necks. The updated down parka and grey denim, finds the excitement lies in the contrast, the unexpected and tantalizing. Colours range from creamy panna cotta and smoky blue to a bold bright red and sober midnight blue.
The silhouette is slim-tailored, accessorised and accented with leather gloves and sweeping scarves in soft wool. But Boomerang is not just about the exterior. When they started almost 40 years ago, they understood understated fashion, creating impact through quality materials and raw materials, elaborate details and a sort of natural simplicity. As part of the same philosophy, ‘The Boomerang Effect’ was, and still remains about sustainability and the eternal cycle. ‘The Effect’ means that you can give older Boomerang garments back to their stores.
In return this provides discount on new garments - which then after years of use are given the chance to live on through Boomerang Vintage , or perhaps re-used in the Boomerang Home Collection. The Boomerang Effect is genuine validation of the high quality and durability in their products.
Boomerang’s first UK Store is at 7 West Street, Farnham, Surrey. Tel: 01252 725200
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