Introducing the 'EMG' Initiative

‘EVERYTHING MUST GO’

ETHICAL INITIATIVE ‘EMG’ LAUNCHES THEIR DEBUT COLLECTION WITH ‘SALVAGE T’S’ MADE FROM REPURPOSED FABRICS AND PRINTS BY FIFTEEN OF LONDON’S MOST INFLUENTIAL DESIGNERS.

Founded by London based designer and visual artist Alex Noble, EMG is set to become a pioneer of inventive sustainability through ethical fashion design in the higher end of the cultural market. By inviting designers to lend their waste and left over print fabrics from their studios in unique and unexpected ways EMG will to raise funds and awareness for a range of charities and causes including subjects impacting the fashion industry through producing unique and exclusive designs at pop-up boutiques and exhibitions.

2014 - CYCLE 1: SALVAGE T

This summer ‘EMG’ unveils the ‘Salvage T’s’ made up of repurposed fabrics from fifteen of London’s most eccentric designers. These one-off garments will be available in central London’s Carnaby Street during a two week pop up in the summer and all proceeds will go to to TRAID & CHILD HOPE to protect children in Bangladesh from accidents, trafficking and abuse as well as guide them towards a route to education and a life off the streets while their parents work in garment factories. Never before has an initiative achieved such a pairing of eclectic designers in such an exclusive manner for such a noteworthy cause.

Leigh McAlea, Head of Communications: “TRAID is delighted to support the EMG Initiative, which brings together fashion, art and design to tackle the environmental and social problems endemic in the fashion industry. EMG’s work to reinvent and reimagine waste fits perfectly with TRAID’s ethos of reclamation, reuse and repair, and it’s fantastic that EMG has chosen to raise funds to support TRAID funded day centres to care for the children of garment workers in Bangladesh run by our partner ChildHope.”

The ‘Salvage T’ Designs will include repurposed garments from the fashion houses of Giles Deacon, Zandra Rhodes, Basso & Brooke, Alex Noble, Agi & Sam, Louise Gray, Alex Mattson, Martine Rose, Kit Neale, Richard Sorger, Kitty Josephs, Marcus Lupfer, Claire Barrow, Omar Kashoura, & Ashley Williams.

Jill Healey, Executive Director of ChildHope, comments: “All children have a right to education in a safe, protected environment. This is not a reality for many children in Bangladesh, children from the poorest families, whose mothers work in the garment industry. Instead of going to school, many children must work long hours in dangerous conditions, or they are left without care or supervision, putting them at risk of violence or exploitation. Through this project, we are helping children to get the education they deserve, and working with parents, communities and decision-makers to improve the conditions of children and adults, for a safer, more positive future.”

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