FENDI LAUNCHES ‘FENDI FUN’ POP-UP IN HARRODS

A luxury amusement arcade lands at London’s iconic store

 

 

Roll up! Roll up! FENDI is excited to announce the launch of FENDI FUN, a sensational new pop-up at Harrods, London’s most store this June.

Known for its savoir faire incredible craftsmanship and creativity, the Roman House celebrates itsfun and playful side with FENDI FUN. Emotion and irony are the other side of luxury, and FENDI FUN is an exciting concept that combines FENDI’s creativity with an entertaining and retro arcade.

The FENDI FUN pop-up opens on June 3rd until June 28th 2014.

 

FENDI FUN is an innovative and animated amusement arcade themed pop-up shop offering a range of ready-to-wear, fur and accessories. Bright neon lights in the shape of FENDI’s iconic handbags and colourful flashing bulbs entice customers inside to explore the animated arcade and luxury vending machines. Watch the claws try to hook one of the FENDI FUN Bag Bugs, FENDI’s official friends, as they jump around inside the arcade machines, whilst a host of colourful and exclusive FENDI handbags and scarves hang from mechanical claws.

 

FENDI FUN at Harrods launches FENDI’s newest handbag, the By The Way. A chic, moderndesign of the purest shape that exudes elegant simplicity. Worn as a clutch, over the shoulder, across the body or simply held from the handles the By The Way is the perfect day to night bag. Offered in classic tones in butter-soft leather, beautiful prints in pony skin, or natural coloured fur with a fluorescent neon crest. A playful tail crafted in croco appears from selected leather versions including the bright fuchsia version created exclusively for the FENDI FUN pop-up shop at Harrods. Clients can select their own BY THE WAY as the handbags roll across the shooting gallery; or from the rotating arcade machines, before having it personalised by a live monogramming service available in English and for the first time in Arabic, which can be created as the client waits.

 

The Peekaboo, one of FENDI’s most iconic handbags has been exclusively recreated in Harrods’green for the pop-up in crocodile alongside a matching purse.

 

Harrods is delighted to present FENDI FUN showcasing FENDI’s expert craftsmanship and savoir faire within the most exciting and innovative shopping environment.