Urban fashion label phannatiq has taken to kickstarter to raise funds to support the development of manufacturing relationships and investment in an-ongoing market place that will result in more accessible prices for the brands fans and followers.
Launched in 2011 at London Fashion Week and having shown seasonally at London and Paris Fashion Weeks, established brand phannatiq's new focus on affordability brings dramatically lower prices to 18 key pieces.
Pledging for one of these key pieces through the Atiq Kickstarter campaign, guarantees a garment at the new accessible prices, while helping to fund factory production minimums, thus allowing the brand invest in an ongoing marketplace for phannatiq's direct sales.
For 4 years, phannatiq has worked closely with selected EU manufactures to bring their collections of ready-to-wear to independent boutiques across the continent. As an independent business with a long-term dedication to manufacturing and working standards, the cost of producing their garments has remained out of reach for many who enjoy the label’s aesthetic.
The rewards for pledges include garments in phannatiq's signature urban disruption textiles, screen-printed in the EU onto organic cotton and bamboo with leather, silk and quality detailing. Pledges start at £10 for a reflector or pin badge, include a range of silk T’s, printed tights and leggings, up to stunning dresses and a bespoke evening dress.
The kickstarter campaign gives phannatiq fans the opportunity to buy key pieces they have admired but been unable to access – pieces that have feature on Vogue and been worn by the fans celebrity followers such as Little Mix, Kate Nash, Preeya Kaidas and Alexandra Burke amongst others.
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