CAPSULE COLLECTION AW2014 - LUXURY LOUNGEWEAR
‘DRESS UP IN COMFORT’
AMSTERDAM, May 15th, 2014 – Considering the global fashion trend towards comfort and looking at the loungewear that luxury department stores offer, WAHTS felt the challenge to upgrade the men’s loungewear segment in the same way as they have redefined luxury men’s underwear. With their first Capsule Collection of Luxury Loungewear, WAHTS provides a contemporary loungewear range in brushed jersey mélanges and pigment died cotton-cashmere, in which men can ‘Dress Up in Comfort’. The Collection will be available as from End of August 2014.
Dress Up In Comfort
When looking at the Loungewear offered in a lot of department stores, you will find collections reminding you more of pajamas in which a man would rather hide himself, then step outside his front door. Great specialty stores and men’s fashion boutiques would not even offer it to their style-conscious customers. At the same time probably most of the men wearing their ‘Made to Measure’ suits, can’t wait to put on some comfortable pants after returning from a day full of business-meetings. Reason enough to create a Luxury Loungewear Collection in which a man won’t feel underdressed and will never mind to leave his home in.
Tailored Loungepants
With a tailored approach to loungewear, using contemporary fits and detailing like chambray pockets, navy blue bindings and -tapes, the loungewear looks more like a fashion collection than something to wear at home. The combination of the brushed jersey, functional chambray pockets and pressed pleads meet the requirements of tailored loungepants: high comfort, slim fit and stylish appearance.
Exclusive Distribution
WAHTS Luxury Loungewear will be available as from end of August at multiple high-end retailers, such as SAKS 5TH AVENUE in Beverly Hills (US), PRESENT London (UK), LODENFREY in Munich (DE), 1 AMSTERDAM (NL), FRANSBOONESTORE.com and via the webstore WAHTS.com.
Dress Up In Comfort
When looking at the Loungewear offered in a lot of department stores, you will find collections reminding you more of pajamas in which a man would rather hide himself, then step outside his front door. Great specialty stores and men’s fashion boutiques would not even offer it to their style-conscious customers. At the same time probably most of the men wearing their ‘Made to Measure’ suits, can’t wait to put on some comfortable pants after returning from a day full of business-meetings. Reason enough to create a Luxury Loungewear Collection in which a man won’t feel underdressed and will never mind to leave his home in.
Tailored Loungepants
With a tailored approach to loungewear, using contemporary fits and detailing like chambray pockets, navy blue bindings and -tapes, the loungewear looks more like a fashion collection than something to wear at home. The combination of the brushed jersey, functional chambray pockets and pressed pleads meet the requirements of tailored loungepants: high comfort, slim fit and stylish appearance.
Exclusive Distribution
WAHTS Luxury Loungewear will be available as from end of August at multiple high-end retailers, such as SAKS 5TH AVENUE in Beverly Hills (US), PRESENT London (UK), LODENFREY in Munich (DE), 1 AMSTERDAM (NL), FRANSBOONESTORE.com and via the webstore WAHTS.com.
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