MAGNUM Celebrates 25 Years of Pleasure with a Glittering Party in Cannes
As one of the world’s leading authorities on pleasure, MAGNUM, the brand renowned globally for its premium, indulgent ice cream, certainly knows how to throw an incredible birthday party.
As the grand finale to its celebrations of 25 years of pleasure, MAGNUM threw a glittering birthday party. Held on La Croisette during the world-famous Cannes Film Festival, the glittering event is being hailed as the most pleasure-filled celebration of 2014.
Pop icon Kylie Minogue stole the show wearing a stunning silver couture gown by legendaryfashion duo Dolce & Gabbana and bejewelled silver heels by Miu Miu. The A list beauty marked the celebrations by performing a dazzling set of her classic hits, including, Can’t Get you Out of My Head, Love At First Sight and Into the Blue from her new album, Kiss Me Once.
As an unforgettable finale, Kylie’s performance ended with a stunning rendition of Happy Birthdayto MAGNUM, before guests were then dazzled with a surprise unveiling of a new limited edition MAGNUM ice cream. The new ice cream, launched to mark this special milestone year for MAGNUM, emerged from the top of a show stopping silver ice cream tiered birthday cake.
The perfectly crafted MAGNUM “Celebrating 25 Years of Pleasure” Limited Edition with Marc de Champagne includes swirls of delicious Marc de Champagne flavoured sauce weaved through Marc De Champagne flavoured ice cream; all encased in MAGNUM Classic cracking chocolate with a silver finish.
Attended by an array of VIPS, including Amy Willerton & Kimberley Garner, the MAGNUM global ambassadors and global media, the party was a true celebration of MAGNUM chocolate and ice cream at its very best.
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