CONVERSE UNVEILS THE ICONIC WEAPON COLLECTION FOR FALL 2014

CONVERSE Inc. announces the launch of its new Converse CONS Weapon sneaker collection, a compilation of five premium sneakers crafted with a modern shape and striking color palettes that encapsulate the creative spirit. Spanning a diverse design aesthetic, each new Converse CONS Weapon carries a streamlined silhouette with fabrications and design details that are enhanced by the sneaker’s light and edgy look. This exclusive collection will launch throughout the summer in anticipation of a more expansive Converse CONS sneaker collection in  August.

 

“We are excited to launch the Converse CONS Weapon sneaker collection to build momentum for a newly evolved Converse CONS Weapon inline collection later this summer”, said Chris Law, Design Director Converse CONS.  “This premium collection is a first look at the launch of a more refined and re-mastered Converse CONS Weapon, while preserving the sneaker’s iconic elements.”

The Converse CONS Weapon premium sneaker collection builds upon the sport heritage of the original Weapon design, while updated for a more modern look and feel. The Converse CONS Weapon Patchwork is a First String sneaker with a kaleidoscope of iconic colors and graphics in bold, juxtaposing colors. The Converse CONS Weapon Ray Pack sports a heathered contrast dark-and-light gray jersey, with retro-tech details and the Converse CONS Weapon Reflective Mesh Pack is a sleek mesh sneaker backed with a reflective material that throws light back in a subtle, photogenic strike.

 

Earlier this month Converse UK announced the launch on CONS Project London. The latest installment in a series of global community projects designed to inspire the next generation of creative spirits through music, art, style and skate. In celebration of the collection and project , US hip-hop legend PUSHA T will be launching CONS Project London when he takes to the stage at the official opening party on Thursday 29th May. 

 

The ambitious 10-week project will help to unleash urban creativity within the community using the space as a hub for a series of talks, workshops and exhibitions; all aimed at inspiring young people, giving them  opportunities to learn whilst fueling their creative passions.   

 

Website: http://conversecons.com/ldn