Supply & Demand, influenced by New York street style and available exclusively at JD Sports and selected BANK stores, continues to shine a whole new light on UK streetwear this season.
The street cast campaign shot in Brooklyn once again; pays homage to streetwear's roots and culture and aligns with the brand character. Graphically celebrating the districts and icons of NYC in a distinctive, mainly monochromatic style; expect to find florals, tartan and kaleidoscope influenced designs alongside slogans typical of US street culture, including “Hustle”, “Warrior” and “Notorious”. Following through from last season’s tie-dye accents, colour is injected into the Spring/Summer collection by way of Ancient Egyptian and biblical references emblazoned onto sweats and tees.
Whilst the black and white Supply and Demand staples feature a unique twist of the dollar bill along with layered mesh baseball jerseys and bomber jackets. Of course there is a nod to the unpredictable British weather too via the block colour hooded sweaters, which are available with contrasting sleeves or quilted and gold accents.
The Spring/Summer collection consists of bold graphic tees, crew and hoody sweats, oversize baseball tees, bomber jackets and sweat pants.
Check out the full collection at www.jdsportsfashion.co.uk/supply-and-demand
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