Bench #24HourLife Competition now in it’s second stage
10 finalists have been selected for the public vote
Entry with the most likes will be announced as the winner on the 30th April
The fantastic prize package includes return flights for two people, three nights in a central hotel, £400 spending money plus £250 to spend on the new Spring Summer 2014 Bench collection
In celebration of the launch of the Spring/Summer 2014 collection and the new campaign - shot in the vibrant city of Palma – Bench devised the 24HourLife Competition to offer one lucky person the chance to win an incredible 24-hour experience in a dream city.
Driven by a demand for clothing suited to the fast pace of everyday life, the 24 Hour Life campaign and collection celebrates the notion of living over merely existing. DWR (durable water repellent) finishes on outerwear, softshells and windbreakers reveal an attention to detail befitting of the busy active schedule of everyday life and city living such as the commute to work. Shot on location in Palma, Spain, a city that never sleeps, the competition mirrors that of local photographer Xisco Fuster who documents his 24-hour city lifestyle through vibrant photographs of the city around him.
To enter, candidates had to take an original video or photo that reveals their own personal 24-hour lifestyle and upload to Instagram using the #24hourlife hash tag and @benchoriginal in the caption field.
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