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Wednesday, 19 March 2014

Transitions Optical unveils partnership with colour expert frame designer, Etnia Barcelona



Transitions Optical, the world leader in pioneering light-adaptive lens technology, is proud to unveil a brand new partnership with colour expert brand, Etnia Barcelona. Pioneers in the study of colour and its psychological effects, Etnia Barcelona currently works with over 400 different colours designed in-house by their creative team. 
 
Etnia Barcelona’s fun, fresh and innovatively colourful frames have a strong fashion following, with a very accessible price point. This young brand with its young team, relish in their rebellious attitude and creative thinking.
 
Transitions Optical, the market-leading light adaptive lens brand, are delighted to partner with such a unique, desirable and creative frame designer. Etnia Barcelona is the latest addition to a growing list of innovative, fashionable and independent frame designers that are keen to align with the bespoke and superior user experience that Transitions’ lenses offer. 

Transitions Optical is the market leader in the advancement of photochromic lens technology, with over 100 worldwide researchers focused on the innovation of new technology. Transitions have developed over 4,500 different photochromic dyes, and over 115 US patents and 330 worldwide patents protect the technology. 
 
Transitions Optical goes beyond traditional vision correction by offering superior technology that surpasses clear prescription lenses and outperforms traditional sunwear. The lenses adapt their tint to changing light conditions, wherever you are.





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