James’ passion for minimalist architecture, influenced by warm west-coast indoor/outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion represented in the James Perse collections - emphasising elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand. As a blend of lux and casual, James Perse expanded his brand from a t-shirt line to a ready-to-wear range for men and women, deeply inspired by sophistication and simplicity and ultimately resulting in a warm 'west-coast' casual low maintenance fashion."
The James Perse collections also continue to use the finest Japanese cottons including Supima cotton fabric. XA technology is also present throughout their collections which offeres lightweight enough for layering - yet durable to wear alone
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