GIORGIO ARMANI PRESENTS AT BASELWORLD THE FIRST EMPORIO ARMANI SWISS MADE WATCH COLLECTION

GIORGIO ARMANI PRESENTS THE FIRST

EMPORIO ARMANI SWISS MADE TIMEPIECE COLLECTION AT BASELWORLD

 

 

Giorgio Armani is proud to announce its participation in BASELWORLD, The World Watch and Jewellery Show, which will take place in Basel from 27 March to 3 April. The first Emporio Armani Swiss Made timepiece collection will be presented for the occasion.

 

A union between Emporio Armani design and Swiss watch-making expertise, the new collection offers timepieces with elegantly discreet and simple lines taking inspiration from the shapes of the ‘30s and ‘40s and made from the finest materials and with great attention to detail.

 

"I am thrilled to present this exciting new project in a context as important asBaselworld. The pursuit of excellence characterizes all of my work, hand in hand with aconstant drive towards innovation. The combination of Swiss precision and EmporioArmani design is the perfect expression of this union; I wanted to create special watches that offer a discreet elegance, with the technology and attention with which they are made that makes them not only unique, but truly timeless."

 

The collection will be on sale starting 27 March in select stores worldwide in conjunction with its presentation at BASELWORLD.