EBAY and Mercedes-Benz Fashion Week have launched exclusive collection sales online, right from a catwalk.

EBAY and Mercedes-Benz Fashion Week have launched exclusive collection sales online, right from a catwalk.

 eBay, being a global leader of Internet trade and the world largest platform for fashion outfits sales, footwear, accessories and make-up, launches an unique project in partnership with Mercedes- Benz Fashion Week Russia which is held in Moscow from 25^th till 31^st of October, 2013.

Within this cooperation, eBay , being an official partner to Mercedes-Benz Fashion Week Russia, suggested  13 Russian designers to sell their outfits from new collection right from a runway using an app eBay Moda at www.ebay.com. There are several ways of buying your favorite pattern. The first and the easiest way is to buy it using mobile application eBay Fashion, no matter where you are at this actual moment: you can be outside, in the car or in the café. If you have spare time and you are in front of your notebook you can easily buy it online atwww.mercedesbenzfashionweek.ru, by choosing the pattern and follow to special page onwww.ebay.com.

Vladimir Dolgov, eBay Russia General Director, says about the project: “XXI is a century of mobile technologies, lack of time and money expenditure. Modern man tends to be at many places simultaneously and be up-to-date. It’s not enough nowadays to be aware of new trends, it’s really important to go beyond. Coming to Russia in 2012, we had set a goal of becoming such a resource where consumers can easily find any specialties in fashion area; the resource allows to follow all new trends and to be the first to buy a collection which is not even set for sales.  And we can achieve it only by cooperation with fashion leaders such as Mercedes- Benz Fashion Week Russia".

Alexander Shumsky, Mercedes-Benz Fashion Week Russia President, notes why it is better to start online sale for young designers: “Third year in a row we have live streaming video of all the Fashion Weeks Shows – the audience likes watching it; last season 200 000 unique users had seen the shows (compare to 45 000 attendees to MBFW Russia in Moscow). An upcoming season we would like to give an opportunity to buy the outfits online during the show - via eBay. The perspectives for designers who are able to meet consumers’ interests are really high.”

The collection of these Russian designers are offered for sale:

• Alena Akhmadulina
• Dasha Gauser
• Julia Dalakian
• MARI AXEL
• ROB-ART by Katya Rozhdestvenskaya
•  LENA KARNAUHOVA
•   LA ROOM
• Maroussia Zaitseva
•  TEGIN
• Olya Shikhova
• SLAVA ZAITSEV 

All collections will be available in eBay till 10^th November, and the prices are especially of a great interest to Internet-shoppers. Each designer had chosen up to 10 models for democratic price, in order to deliver it right from the runway to any part of the country.

Follow the schedule of the fashion week for timing of the show.

Alena Akhmadulina  designer: “This project is unique for Russian retailers; so  we have prepared 5 models in our identity specially to it – that is a hosiery with prints from “Zolotoy Petushok fairytales”.

MARI AXEL, designer: "There are many areas where I would like to show myself up. It concerns accessories, swim bathes and beach wear design, perfumes . I want to do so many things. Following a new Mercedes-Benz Fashion Week Russia project, I have got a great opportunity to bring all my fashion ideas to life".

Mercedes-Benz Fashion Week Russia is the biggest fashion event in Moscow and all Eastern Europe. It started in 2000 and happens twice per year, in March and October. Each season the fashion week showcases over 50 shows of best Russian designers and some international guests as Vivienne Weswood, Iceberg, Giles etc.