Porsche Design Spring/Summer 2014 Runway Show

The ambiguity of synthetic elegance ripples through the web of the 21st century.

The Porsche Design Spring/Summer 2014 Collection – titled New Digital Ambiguity – is inspired by the impact of digital culture on design. The pace of modern life and rapid exchange of ideas and information has transformed the perception of the world and how we live in it.

“Hence Porsche Design is compelled to build a look that conforms to this new living space,” says Thomas Steinbruck, Creative Director Porsche Design. “Structured yet relaxed, constructed and undone, Porsche Design applied the most cutting edge techniques in garment construction to familiar yet forward looking shapes.”

Through this lens, Porsche Design offers a reengineered take on modern chic.