Hervé Léger by Max Azria Barbie launching Weds 23rd October

With more than five decades of fashion heritage stemming from her first career as a teenage fashion model, Barbie® doll has served as inspiration for countless designers and has remained a fashion icon for girls of all ages.

This Autumn/Winter, Barbie® is stepping out in a new look courtesy of iconic fashion brand, Hervé Léger by Max Azria.

The Hervé Léger by Max Azria Barbie® doll dons a, red bandage dress, accented with a black corset harness belt, black gladiator boots and a signature black and gold clutch.  Never one to go without options, the Hervé Léger by Max Azria Barbie® doll also includes a full outfit change – complete with a second runway-inspired, black and white jacquard dress, open-toe booties and a black studded clutch. 

For the ultimate collector, the fashions and accessories are also available in life-size from theHervé Léger by Max Azria collection.

In an unparalleled offering to collectors, this Barbie® doll’s miniature dresses are constructed out of authentic Hervé Léger by Max Azria bandages and yarns, and are manufactured at the same factory that produces the full designer collection. Collectors can own an authentic piece of Hervé Léger fashion, made accessible through this stylish collaboration with Barbie®

“Working with Barbie Collector on this exclusive collaboration has been an incredible experience,” said Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA GROUP.  “The Herve Leger Barbie doll is a milestone project that I am excited to share with collectors of both brands.”

Launching : Wednesday 23^rd October 2013 sold exclusively in the UK at the Hervé Léger by Max Azria flagship store, 29 Lowndes street, Knightsbridge, SW1X 9HX, 020 7201 2590. Price: £110 (and other global HERVE LEGER flagship stores; customers can preorder ahead of the launch by calling the store directly).