August 29 2013, Swatch will open a temporary store in the upmarket retail quarter of The Knightsbridge Estate. The temporary store will operate for approximately four months and will measure 39m2 on the ground floor of 35 Brompton Road.
The new temporary store will be one of a kind in the UK featuring an interactive iPad zone allowing shoppers to explore and engage with Swatch across its many multi-faceted platforms. Shoppers will also be able to purchase direct from the brands e-commerce website.
There will be two Apps for consumers to access in store; the Swatch & Art App which features a nostalgic look back across 30 years of sly wit, audacious innovation and playful provocation. Over 5,000 watches and over 100 collaborations with painters, sculptors, video artists, filmmakers, musicians, photographers, designers and conceptual artists have worked with the Swiss brand to create “art for the wrist”. Each watch is celebrated within the application and allows the consumer to find out more about the artist or watch.
Swatch has also developed an entertaining App titled Swatch Faces; by taking a picture and pin pointing parts of your image, the App chooses the best Swatch for you. Both applications can be downloaded from the iOS Apple App store.
The unique space will be wrapped in the new Irony Chrono Time Machine creative and the store will have all the new Fall / Winter collection; Classic, Les Annees Folles and Urban Expression. In October two new collections will drop into the space; Trompe L’Oeil and Late Night Glam.
To keep up to date of competitions and news please visit the Swatch UK Facebook page –
http://www.facebook.com/SwatchUK
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