Zegna Online experience to feature Z Zegna’s SS14 special-edition t-shirt
Straight off the catwalk
Ermenegildo Zegna continues to strengthen its comprehensive digital strategy with a new initiative featuring hot, special-edition styles sold exclusively via Zegna.com. In addition to dedicated capsule collections, Zegna will be designing clothing, accessories and complements, most of which are available in limited edition and will host a special launch every month starting in July, 2013. The first exclusive Zegna.com must-have is a collectable-edition Z Zegna Spring/Summer 2014 cotton crewneck t-shirt.
The short sleeve t-shirt is made with 100% mercerized cotton and features an all-over geometrical print in pearl, violet and navy, and was part of the Z Zegna Spring/Summer 2014 Fashion Show. With its unique dual length design, whereby the front and back are different lengths with double vents on each side, the look is decidedly dapper with roomy yet sharp lines that can be worn under a suit as easily as over a pair of crisp trousers.
From the catwalk to Zegna’s interactive online store, this fashion-forward Z Zegna essential is available in a 100-piece collectable edition and will be ready for sale starting in July 2013 via Zegna’s interactive shopping area (http://www.zzegna.com/exclusive-tshirt) within the comprehensive Zegna.com global digital platform.
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