EXCLUSIVE - LEVI'S® 501® BOOK LAUNCH

On Wednesday 10th July Levi's will launch their new book LEVI'S® 501® .... Check out all the details below .....

LEVI’S® 501® INTERPRETATIONS

A LIMITED EDITION HARDCOVER BOOK FEATURING UNIQUE STYLE INTERPRETATIONS OF THE ICONIC LEVI’S® 501® JEAN

 

Since its invention in 1873, the Levi's® 501® jean has taken on a life of its own, becoming a beloved global icon of culture and style. As the original blue jean, it has evolved into one of the most adaptable fashion items ever created, defined by the people who wear them. The 501® jean has been so widely adopted that Time Magazine dubbed it the "Fashion Item of the 20th Century".

 

In celebration of the Levi’s® 501® jean's 140th anniversary this year, Levi’s® launched a campaign to commemorate how fans and notables within fashion, music, entertainment—and everyone in between—are remixing a modern classic. Thousands of photos were submitted and featured onwww.LEVIS501.com showcasing the jean's extraordinary versatility. A selection of these unique interpretations from around the world – 501 images to be exact – is featured in a limited edition book, 501 Interpretations.

 

Levi’s® 501® Interpretations will offer a limited edition run, with 501 individually numbered books each featuring a unique cover image. No two books will be the same and will come packaged in bespoke linen and a finely crafted custom slipcase.

 

These curated images within the book are both a testament to the Levi’s® 501® jean’s enduring influence, and a legacy for the future. Influencers from around the world were shot, including Christopher Raeburn and Susie Lau from the UK and US celebrities Kate Bosworth, M83, Wiz Khalifa and Anna Kendrick.

 

A limited number of Levi’s® 501® Interpretations will be sold at the Levi’s® London Flagship store (174-176 Regent Street) from 1st August for £40. Proceeds from the sale of Levi's® 501® Interpretations will be awarded to students at the California College of Art (San Francisco), who demonstrate leadership in the three design pillars of the Levi’s® brand– craftsmanship, innovation and sustainability.

Yesterday. Today. Tomorrow. Forever. Levi's® 501®.

 

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