ASOS Black x PUMA Launch Event

I was invited but was noble to attend but last night the second drop of the ASOS Black x PUMA Collection took place in the heart of East London at Boxpark. This seasons collaboration continues to be influenced by both PUMA's considerable sporting heritage and ASOS Black's design lead aesthetic. Members of London’s underground creative scene including Tristan Richards (aka bPM), co-founder of the secret revolving party Boiler Room, illustrator Daniel David Freeman and tattoo artist Caleb Kilby. Shot by Manchester-based documentary photographer Michael Mayren were recruited to show off the collection in the lookbook. 

Tristan Richards took to the the decks and with the music flowing the party atmosphere took hold. The sun was shining and the drinks and food, supplied by Cottons Rhum Shack, were flowing. Attendees ranged from print press, online and bloggers to PUMA fans and ASOS lovers. The ASOS Black x PUMA event was a huge success and if you didn't get a chance to see this amazing collection on display, head down to Boxpark as a selection of images are on show for a month long exhibition.