JOAN SMALLS FRONTS NEW H&M ICONS CAMPAIGN

First it was Beyonce, now H&M has recruited the world’s number one supermodel for its latest campaign.

Joan Smalls stars alongside Daphne Groeneveld, Lindsey Wixson and Liu Wen in The New Icons at H&M collection.

The New Icons collection was inspired by the street style of these top supermodels and features a mix of fashion essentials to get their off-duty look.

The collection is designed to be mixed and matched, with a black leather jacket worn with a frilly skater skirt or an embellished vest worn with frayed cut-offs.

The pre-summer range also features a variety of basic tees and vests to complete the street style look.

New Icons also includes accessories with tassled bags, leather necklaces and Rachel Zoe style fedoras at the forefront of the collection.

"The New Icon collection from H&M is very flattering and suits all of your needs,” said supermodel Joan Smalls.

“It's super cool and for your everyday girl who wants to look great and feel comfortable at the same time.”

The New Icons at H&M collection is due to land in-stores and online in April.

HM.COM

Source: Yahoo.com