ETON SHIRTS Open's Flagship Store in the Heart of Mayfair

Eton Shirt’s are opening a flagship store in the heart of Mayfair - the beautiful new store will open on South Molton Street on 2nd April 2013.

Eton’s selected venue, an elegant Georgian townhouse is divided to offer a 60-square-metre ground level that will house Eton’s full collection of fine menswear, including Red Ribbon, Green Ribbon and Black Ribbon shirts, as well as a complete line of men’s accessories such as ties, bow ties, pocket squares, bracelets and cufflinks.

Eton has built their reputation on the ability to combine the world’s finest materials and timeless design. Upon entering, customers will be amazed by a beautiful chandelier floating overhead and tinted glass fixtures that cradle the shirt. A luxuriously decorated made-to-measure service area- fully equipped with large mirrors, a display counter and luxury seating – creates the royal atmosphere Eton’s customers invariably deserve when donning garments for the first time.