The Phase Eight success story continues with the launch of a third London flagship store. Benefitting from dual access via both James Street and Gees Court, the store is located within the busy shopping district of St Christopher’s Place, moments from Oxford Street, and well placed for a number of tube and bus transport links.
Spanning 3,100 sq ft, and arranged over two floors, the site will be significantly larger than the average Phase Eight store and will feature all of the brand’s key collections, including the premium range Collection 8, the much-anticipated re-launched Bridal Boutique, as well as accessories and footwear.
The site will be the first Phase Eight store to feature the exclusive, new design concept, consisting of softer, more vintage inspired fixtures and furnishings. The James Street store will also incorporate a dedicated bridal space for one-on-one appointments for personalised style advice. The bridal lounge will be a one stop shop for the entire female bridal party, from the mother of the bride to the bridesmaids and the bride herself.
Lee Harlow, Chief Operating Officer, says ‘It is the perfect time for Phase Eight to open in this key central London location. Given the strength of the brand and the success of the recent store openings, both in the UK and internationally, it is a significant step, and one which reflects how the collection has moved on in the past few seasons.’
An early March launch is planned, so watch this space for more information...
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