EVISU Celebrate New Carnaby Street Store

AS EVISU TURNS 21, THE ORIGINATORS OF THE SELVEDGE DENIM BOOM CONTINUE TO INNOVATE, EVOLVE AND EXPAND.

Since it’s inception in 1991, EVISU have always defined the changing face of denim and this year looks to be no exception as they open their boutique styled London store in the heart of London’s creative and bustling Carnaby Street.

EVISU has always remained true to its roots with a fanatical devotion to quality and authenticity, while maintaining two other vital ingredients of the EVISU potion: Humour and Irreverence. These underpinning beliefs are apparent throughout the wonderfully considered shop fit.
Resplendent in EVISU colours, the store will marry the brands storied history with modern design solutions. Gold leaf gilding, traditional Noren screens, antique furnishings and repeat pattern wallpaper emblazoned with the Kamon logo all create a luxuriant feel and juxtapose the contemporary product and design.

The Private Stock room will have a different feel to the rest of the store. This will help visually emphasise the extremely high quality of EVISU’s newest and most exciting collection to date, Private Stock, by setting it in a different context from the rest of the store.

The store will stock the very best of EVISU Autumn Winter 2012 with a range of collections that let the exceptional construction and materials take centre stage and are sure to delight any denim connoisseur. There will be a constantly changing display front and centre showcasing key products and stories.
The store will also provide a multi-purpose gallery style space. The gallery will serve as a busy hub for EVISU’s in-house artists
to showcase their traditional hand-painting skills; as well as housing vintage photos and traditional props making up a lively visual history of the brand.

EVISU’s team of artists will be handpainting and customising denim in this room. Customers after that truly special pair of jeans will be able to relax in the seating area while they marvel at the artists dexterity and skill.
EVISU CEO David Pun “We are thrilled to open EVISU second store in Central London this October, which makes a great addition to our Boxpark store in the East side. We think our store at Carnaby London is going to be a favorite location for Japanese Denim.”
To celebrate the store launch EVISU will have
a series of unforgettable activities taking place throughout October and beyond. Exclusive hand painting and an opening night party will pave the way for a series of exciting consumer facing events and interactive styling nights as winter draws in.

EVISU
2 Newburgh Street London
W1F 7RD