September 2012 - thecorner.com launches the digital chapter of the collaboration with the Andam Fashion Award. As the Exclusive Online Retail Partner of the initiative, the luxury online boutique thecorner.com creates the first exclusive online retail space dedicated to the six finalists of the Award: Julien David, Vika Gazinskaya, Cédric Charlier, Calla Haynes, Thomas Tait and Nicolas Andreas Taralis.
Starting from the end of September, thecorner.com presents exclusive area online dedicated to showcase the Fall/Winter 12 women’s collections of the designers alongside a special editorial shooting to present the creations of the designers.
thecorner.com team up with the others partners of the Andam Fashion Award — Yves Saint Laurent, Longchamp, LVMH, Galeries Lafayette, the Pierre-Bergé-Yves Saint Laurent Foundation, Swarovski, Only The Brave, Hudson’s Bay Company — to select the finalist of the Award and the winner of this edition: Julien David; the designer and his collections have already been available on thecorner.com for a few seasons.
Since 1989, thanks to the faithful support of its president M. Pierre Bergé, the DEFI, the French Ministry of Culture and Communication and its private sponsors, ANDAM has dedicated itself to identifying, promoting and financing the most promising designers contributing to the vitality and international preeminence of the Paris fashion scene. Having awarded the most talented names of contemporary fashion such as Martin Margiela, Viktor & Rolf and Christophe Lemaire, ANDAM has established an indisputable legitimacy through the years and has built a worldwide recognition, being considered one of the most prestigious fashion prizes in the world.
thecorner.com confirms its commitment to promoting talent, creating important collaborations with institutions around the world from the CFDA/Vogue Fashion Fund, to The Vogue Talents Corner and the Andam Fashion Award. thecorner.com offers these designers exposure in over 50 countries, through a concrete opportunity to meet their clientele and discover diverse markets, understanding the preferences of local people around the world.
THECORNER.COM
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