FRYE AW12 COLLECTION ......

Fall 2012 Collection

Each season Frye collections are a result of heritage infused with creativity, and a design and product development philosophy centered on quality. Frye collections are well thought out and crafted for a consumer who is accustomed to recognizing the highest quality. Frye embodies casual luxury and a downtown vibe mixed with its heritage of hippy chic, western and work-wear.

The Fall 2012 Collection from Frye can be summarized as a collection intended for the town and country. Inspiration for the “town” comes from all great American cities and towns. It can range from the cleaner sophisticated looks of New York, and Los Angeles or from the more relaxed feel of Aspen and Vail. Work inspiration is derived from the American worker; captured by American artist Irving Penn and the book Small Trades. The heartfelt, nostalgic references of Robert Frost’s Complete Poems, and especially “ November” are seen throughout the collection with warm autumnal shades.

The collection represents a modern, strong woman who exudes an exterior of confidence, sexiness, and independence along with a sweetness and femininity, without being obtrusive or obvious.
The men’s collection speaks to the man who wants handcrafted, bench-made, enduring products that represent the finest quality, construction and design; all done with a subtle yet rugged sophistication.
Attention to detail and the brand’s enthusiasm for highest quality materials result in a collection of fine and rugged veg tan, stonewashed and hand finished leathers. The collection will give the warm feeling of an old leatherjacket, a Chesterfield couch, or your favorite worn instrument. The juxtaposition of stonewashed and worn-in products along side polished riding boots and tailored shoes help create a intersection that rounds out the rich, strong and elevated feeling of the collection.


The Fall 2012 Campaign Video was shot by Christopher Wray-McCann



Fall 2012 Campaign Video

Ever since its incarnation in 1863, The Frye Company has gone from strength to strength and become a true American iconic brand.
With the new Fall 12 collection comes another exquisitely hand crafted selection of product and premium leather goods inspired by all of Americas great cities and towns. Jackson, Wyoming is the perfect backdrop for the range with its fascinating landscapes and brimming with craftsmen and makers, much like The Frye Company.
To help emphasis the collection’s story and heritage, The Frye Company release their new Fall 2012 Campaign video shot beautifully in Jackson, Wyoming among breathtaking mountains and fields and a quintessentially American town.