Björn Borg says Ja! to Harrods
On Friday 7th September, Swedish sports fashion brand, Björn Borg will unveil Björn Borg Sport, a new clothing line. The menswear collection will be available exclusively from the new Urban Sports room in Harrods, for Autumn Winter 2012.
Björn Borg will personally unveil the new clothing range in a special guest appearance at the launch of the new Urban Sports room on the fifth floor of the luxury Knightsbridge store.
It will be game, set and match as a pop-up tennis court takes centre stage on the Urban Sports room, where shoppers will be invited to try out their volley, or relax with a Björn cocktail at the Borg Bar. An array of special Björn Borg models will also be on hand to showcase the new apparel collection.
Founded in 1984, the Björn Borg brand takes its inspiration from the unique style and rock-star qualities of the legendary Swedish tennis player, Björn Borg. This can be seen in the new Björn Borg Sports collection which combines the use of advanced materials with the original style of Björn Borg, making it refreshing, dynamic and fun. The collection consists of the following categories: tennis, running, work-out (women’s collections only), basic sports and sports.
This season the Björn Borg Sport collection takes its inspiration from two sources, Japan and Futurism, an influential, early 20th century artistic movement. These sources of inspiration have been combined to create the ‘blend’ Japanese Futerism, the main theme for the new Autumn Winter 2012 collection.
The new Björn Borg collection will be available from September 2012, exclusively at Harrods.
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