Ukulele Fashion Official Launch

UKULELE FASHION OFFICIAL LAUNCH


THE BRAND



 London's womenswear brand Ukulele unveil their first collection through their e-commerce site http://www.ukulelefashion.com/

Ukulele is a new clothing brand designed to bring a breath of fresh air to the world of fashion. Behind each collection is Ukulele's unique story - to juxtapose Western and Far East culture, blending fashion elements from the past few decades with modern techniques.

Established Summer 2012, Ukulele is motivated to bring colour, energy and life to high end fashion branding. "We wanted to create fashion that reflects the vibrant energy and positivity of unique individuals at the heart of current culture; we want the pieces to reflect their attitude" says Creative Director, Purple Qin.

Determined to steer away from representations of un-reachable fashion visions, the founders have dedicated themselves to making high quality pieces with affordable prices, accessible for fashion lovers.

Each season, statement pieces are created through experimenting with unexpected combinations of luxury future fabrics incorporated into uniquely designed on-trend silhouettes.



PRE-FALL COLLECTION



For Ukulele's initial collection inspiration was drawn from the insanely evocative retro-style landscapes and futuristic metropolises of Wong Kar-Wai's art-house film "2046". By mixing the feminine details of traditional Chinese dress shapes with 60s style cuts and statement 80s shoulder pads, the collection translates Wong's cinematography into a fresh combination of delicately retro and boldly futuristic elements.

A structured shift dress is worn over a vintage swim suit; 80s styled tassled two-pieces are cut with a rounded collar and retro-shaped sleeves; futuristic style fitted aqua maxi dresses are combined with retro roll neck details and matching 60s playsuits; traditional Chinese dress shapes are created from a newly developed crocheted-lace inserted with 80s shoulder pads; 60s style tailored shift dresses are given a high-low hem for ultra-modern styling.

Set within a palette of block monochromes splashed by vivid acidic brights, Ukulele's signature silhouettes are playful yet elegant and subtly sexy.



E-SHOP



The e-shop is the single online venue to purchase the exclusive Ukulele clothing collection. For future fashion visit http://www.ukulelefashion.com/