Emilio Pucci Fall Winter 2012-13 Campaign

Emilio Pucci Fall Winter 2012-13 Campaign


Italian luxury label Emilio Pucci launches its first ad campaign since the brand’s inception. The campaign was shot by fashion duo Mert Alas and Marcus Piggott and features model-actress Amber Valletta as muse.

The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence.

Valletta, with her classic features, Italian roots and unobtrusive celebrity, was a natural choice for Pucci. An iconic face in fashion, she embodies the Pucci Woman, exuding a stylish self-assurance.

Mert and Marcus capture the sultry, sophisticated, yet slightly subversive theme running through the Fall Winter collection designed by Creative Director Peter Dundas.

The campaign will be launched in the September issue of select publications in the US, France and Italy and will pave the way for a more amplified reach in 2013.