UNIQLO LAUNCH ‘THE AMAZING SPIDER-MAN’ UTs WITH AUGMENTED REALITY TECHNOLOGY AURASMA SPRING SUMMER 2012
To celebrate the release of Sony Pictures’ ‘The Amazing Spider-man’ at cinemas July 3, UNIQLO have launched a collection of graphic and slogan motif Spider-man UTs! Just in time for the sun, these tees are perfect for releasing your inner Peter Parker!
With the imminent release of ‘The Amazing Spider-man’ on July 3, UNIQLO have teamed up with Aurasma, the Augmented Reality technologists that merge the physical world with the virtual. Aurasma uses advanced image and pattern recognition to understand real-world images, before blending them with interactive content on your smartphone’s screen. Users simply need to head down to any UNIQLO store and point their smartphone (with the Aurasma app open) at the window poster below, to unlock the exclusive 3D content and be in with the chance of winning a trip to New York for two!
The UNIQLO Spider-man t-shirt collection for men is available in 7 different designs in UNIQLO stores and online now priced at £14.90. For more information visit www.uniqlo.com
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