SALVATORE FERRAGAMO FW12 First Look Starring Kate Moss, Karmen Pedaru and Sean O'Pry

SALVATORE FERRAGAMO FW12 First Look


A story of pure seduction and mystery unravels within Berlin’s gilded Russian embassy. The two different souls of a sensual and refined woman and a rigorous and cosmopolitan man cross paths. A role-play between Kate Moss’s unmistakable femininity, Karmen Pedaru’s reserved beauty and Sean O’Pry’s striking appeal unfolds amidst a geometrical play of mirrors and fabrics that recreates the environ of a fairy tale palace.
Kate, naturally vibrant yet sophisticated, perfectly interprets the essence of this Autumn/Winter collection. Mikael Jansson captures her iconic elegance, seductively perched on a delicate dormeuse surrounded by glittering, precious decor and antique handcrafted tapestries that create a striking trompe l’oeil effect against the paisley patterns of the garments. Karmen’s enigmatic beauty embodies the rigorous quality of the collection: the impeccable tailoring, garments that empower the silhouette like uniforms. Beside her, Sean, an attractive aesthete of the metropolis, perfectly interprets this subtle game.
The combined elements - an extraordinary locale, rich atmosphere and intensely luxurious and chic style - tell a story: the mise en scène of Salvatore Ferragamo’s collection for Autumn/Winter 2012-2013.