TISSOT OPENS A SECOND BOUTIQUE KIOSK AT BLUEWATER SHOPPING CENTRE

TISSOT OPENS A SECOND BOUTIQUE KIOSK AT
BLUEWATER SHOPPING CENTRE

Today Tissot, Swiss watchmaker and the world’s largest producer of traditional Swiss watches, announces it has opened a second boutique kiosk in Bluewater. The opening follows a successful launch into the retail sector in December 2011, at Brent Cross Shopping Centre.

The boutique situated on the ground floor, sits alongside Swatch Group brand CK watches and jewelry. Tissot, which has over 150 years of quality watchmaking experience and its signature - 'Innovators by Tradition' will display and retail a large selection of product at the new Bluewater space, offering the consumer an expansive choice.

Following on from the Brent Cross retail concept, Tissot have developed the design further by installing digital screens to showcase the brands association with prestigious global sporting events, including Official Timekeeper of MotoGP and the UCI (Union Cycling International). The design concept incorporates eye-catching displays and a modern interior design, with glossy and matt surfaces juxtaposed, to house the vast product portfolio. Expansive, back-lit walls showcase large prints of the new Tissot black and white advertising campaign images, including Brand Ambassadors Deepika Padukone, Tony Parker and Michael Owen.

New collections which were launched at Basel this year will be displayed at the boutique kiosk, including the new T-Touch Classic. The T-Touch Classic is a new addition to the tactile family, featuring 11 dynamic functions accessed through the touch activated screen RRP from £395 - £420. Expanding the tactile collection further, the brand has also launched a ladies version of T-Touch II which features 53 Top Wesselton diamonds on the dial and can be purchased on either a black or white leather patent strap RRP £850.

For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by tradition“.

www.tissot.ch